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Website Tips for Vacation Rentals

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DON’T UNDERESTIMATE THE POWER OF YOUR OWN WEBSITE

Don’t underestimate the power of your own website. Every reputable business you know of has its own website – and vacation rentals shouldn’t be any different. Besides listing on Online Travel Agencies (OTA’s) like Airbnb, having your own website provides travelers with a place to book directly with you – saving you both money on commissions that OTA’s would charge you if your guest were to book through their website instead.

Plus your website is the one advertising space you are completely in control of. For instance, if you were to solely rely on the bookings you got from OTA website’s, and they were to change their rules or policies, your listing might be pushed out of view of potential guests, or even worse, be removed completely! Why? Because they own their website and can whatever they like with it. This is why you want to host your own website in addition to OTA websites, so you are in control. You show your potential guests only what you want them to see, and everything you want them to see.

In addition, You can share testimonials, social media account information, more information about you, your property, or the area. This is the space where you can share any additional information not listed on the OTA websites. Having this information in addition to a personalized website also helps legitimize you as a business.

There are three most important elements of a vacation rental website:

          1. High-quality Professional photographs.

          2. A captivating description of the property and the area.

          3. Legitimate Positive Reviews or Testimonials of past guests.

 

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Why you should use White in Your Vacation Rental

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Why you should use white in your vacation rental

Think about it like a hotel. When you think of the W Hotel, you probably think high-end, cutting edge, modern, clean, friendly, customer service-orientated, etc. Most of their hotels focus on the color white because it subconsciously sends a message to our brains that says “clean”, since this is the color we associate most with clean.

For instance if I were to say the word “clean linen”, you probably don’t think of your dirty black work socks, right? Most of us will think of white bedding sheets. Also, hospitals use white in this same way. Just think if you were to walk into a hospital that had black walls and dark colored linens everywhere. Your brain would immediately think “this is not clean”.

So this same rule applies to vacation rentals. White is the color most associated with cleanliness, so use it as much as you can.

White can also be bleached, not only keeping your linens white, but also keeping them as germ-free as can be, and making laundry very easy.

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Your Vacation Rental isn't just a hobby, it's a Business!

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So you just bought a new vacation rental, now what?

Running a vacation rental is a lot of work. Many people now make it their sole job to keep vacation rentals up and running. There are so many parts to keep track of; from booking, to bookkeeping, to cleaning and making sure everything is as described in your listing- there’s no wonder this can become a full time job for some. But don’t worry! It’s not as hard as it seems.

Since you are now running a small business with your new vacation rental, any new business idea requires a business plan. By setting objectives from the outset, you have a realistic plan to adhere to, and to measure your success against. As part of this process, you’ll need to first define what you want to get out of your ideal vacation rental. Do you want it booked on the weekends so you can enjoy it during the weekdays? Or do you want a professional to rent it during the weekdays and you can use it on the weekend? Maybe you don’t want to use it at all and just want it to cash flow for you. Maybe this is just enough cash flow to cover the mortgage, or maybe you want to fully live off of this income. Whatever your goals are, you’ll need to set a nightly rate first. How? Take a look at your competition. Is your rental nicer than theirs? If not, how can you improve it so that you can get top dollar for your rental as well? One of the easiest ways to immediately add value to your property is to use a professional designer’s expertise to turn your property into a money making machine. That’s where I come in! You can contact me by clicking on the contact page on my website.

Sources: 

AllTheRooms will give you an idea of rental rates for all vacation rentals in your area.

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How to Add A Personal Touch to your Vacation Rental Using Interior Decor

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More and more travelers are choosing vacation rentals for a “home-away-from-home” adventure. One sure-fire way that owners can help guests to have the best time possible is by sharing recommendations of your own favorite places with anybody who stays there.

Preparing a local guidebook for travelers is both a thoughtful and helpful addition to any vacation rental. As you’ll already have plenty of local suggestions for eating, drinking, etc.

Creating a personal list of your local favorites will help your guests feel more welcome and like one of the locals, giving them a truly unique experience. You can do this by including your curated recommendations by incorporating it into the decor. This could be photos of local music concerts or historic landmarks. You can also incorporate your food recommendations (restaurants, markets, grocery stores) by supplying a map with their locations and your own personal reviews of why you like each location. You can even include a favorite recipe for the grocery store locations.

These lists can be incorporated into the decor in many different ways- anything from chalkboard walls to framed lists on the wall in fancy writing. Be creative with your list and how you show guests!

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