OWNERS HAVE TO BUILD A BRAND TO STAND OUT FROM THE CROWD
When advertising anywhere online, having an identifiable brand, or brand recognition is key. If I asked you to think of two colors associated with McDonald’s, you would think of red and yellow. This same concept applies to your vacation rentals. Especially if you have more than one. You want the feeling that color evoke to be the same across all of your properties. For instance, maybe you love the color blue- use shades of blue through-out your properties; everything from the outside to the inside. Don’t go crazy with this color, just add hints of this color throughout. This color should account for about 10-20% of the rooms color. All other colors should be neutral. This same color scheme can be used everywhere: your website, your logo, etc.
This helps associate these colors with your brand, establishing trust, which can not be bought.
Having your guest trust you is the ultimate goal. If your guests trusts you, then they will book again. The only way for your guest to trust you is to be consistent. What better (and easy) way to get them to trust you, than to establish consistency in your vacation rentals.
To be consistent, make sure you have the same brand of toilet paper, towels, bedding, pillows, etc. so they know they can depend on you to have what they love. Remember having a vacation rental is all about the home-away-from-home experience.
Having this consistence will also help you stand out from the nearby “crowd” of other vacation rentals, as most are owned and operated by the home owner, who probably doesn’t have a clue about how to create brand recognition- but you do!