interior

How to Build a Brand for your Vacation Rental using Interior Decor

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OWNERS HAVE TO BUILD A BRAND TO STAND OUT FROM THE CROWD

When advertising anywhere online, having an identifiable brand, or brand recognition is key. If I asked you to think of two colors associated with McDonald’s, you would think of red and yellow. This same concept applies to your vacation rentals. Especially if you have more than one. You want the feeling that color evoke to be the same across all of your properties. For instance, maybe you love the color blue- use shades of blue through-out your properties; everything from the outside to the inside. Don’t go crazy with this color, just add hints of this color throughout. This color should account for about 10-20% of the rooms color. All other colors should be neutral. This same color scheme can be used everywhere: your website, your logo, etc.

This helps associate these colors with your brand, establishing trust, which can not be bought.

Having your guest trust you is the ultimate goal. If your guests trusts you, then they will book again. The only way for your guest to trust you is to be consistent. What better (and easy) way to get them to trust you, than to establish consistency in your vacation rentals.

To be consistent, make sure you have the same brand of toilet paper, towels, bedding, pillows, etc. so they know they can depend on you to have what they love. Remember having a vacation rental is all about the home-away-from-home experience.

Having this consistence will also help you stand out from the nearby “crowd” of other vacation rentals, as most are owned and operated by the home owner, who probably doesn’t have a clue about how to create brand recognition- but you do!

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Do You Need an Interior Designer?

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So you have a home project, and you are considering hiring an Interior Designer, but do you really need one? It will all depend on what your goals are for your home. Interior Designers Usually Offer the following services:

  • Site assessments & design programming
  • Space planning
  • Product & material research
  • Product & material selections
  • Appliance & equipment selections
  • Plumbing fixture selections
  • Project administration
  • Order management
  • Delivery & scheduling
  • White-glove installation
  • Coordination with Allied Professionals & Consultants
  • Exterior residential designs
  • Site plans (based off existing survey)
  • Permit plans (Existing & Proposed)
  • Partition & furniture plans
  • Detailed kitchen & bath plans
  • Construction & demolition plans
  • Power & communication plans
  • Reflected ceiling plan
  • Interior elevations
  • Detail & section plans
  • 3D perspectives in colour renditions
  • In-house shop drawings (a specialty)
  • Specifications

And often times designer will even offer smaller services like paint selection, etc. for a small fee. Each person has a different goal for their home, some people don't like making decisions like these, so they hire a designer to cover all aspects of their project.

Other people would like to be involved through the entire process and would even like some DIY projects. You will want to know at least how much you would like to be involved in the process prior to hiring a designer. Based on your desire to be involved will affect how much you need a designer. 

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