color

How to Build a Brand for your Vacation Rental using Interior Decor

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OWNERS HAVE TO BUILD A BRAND TO STAND OUT FROM THE CROWD

When advertising anywhere online, having an identifiable brand, or brand recognition is key. If I asked you to think of two colors associated with McDonald’s, you would think of red and yellow. This same concept applies to your vacation rentals. Especially if you have more than one. You want the feeling that color evoke to be the same across all of your properties. For instance, maybe you love the color blue- use shades of blue through-out your properties; everything from the outside to the inside. Don’t go crazy with this color, just add hints of this color throughout. This color should account for about 10-20% of the rooms color. All other colors should be neutral. This same color scheme can be used everywhere: your website, your logo, etc.

This helps associate these colors with your brand, establishing trust, which can not be bought.

Having your guest trust you is the ultimate goal. If your guests trusts you, then they will book again. The only way for your guest to trust you is to be consistent. What better (and easy) way to get them to trust you, than to establish consistency in your vacation rentals.

To be consistent, make sure you have the same brand of toilet paper, towels, bedding, pillows, etc. so they know they can depend on you to have what they love. Remember having a vacation rental is all about the home-away-from-home experience.

Having this consistence will also help you stand out from the nearby “crowd” of other vacation rentals, as most are owned and operated by the home owner, who probably doesn’t have a clue about how to create brand recognition- but you do!

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How to Pick the Best Paint Color For your Home

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What colors do you feel comfortable surrounding yourself with?

You might really like colorful accent walls in other people's houses but you wouldn't feel comfortable living with that. Or you might love the look of all white walls but you might need color to feel cozy. Think about what colors you might enjoy seeing everyday. When it comes to paint I suggest sticking to three colors throughout your house. One finish for your trim; , one color for the majority of your walls in dry areas, and color on walls that you want to draw attention to (wall at the end of a hall or your fireplace, etc).

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How to use Art to Create a Color Pallete

Creating a color pallete based on a piece of art is the easiest way to pick your wall colors, fabrics, drapery and other art in your home. If you are have a piece of art or are thinking of purchasing a piece of art that you love, base your color pallette around it. Sherwin Williams has a great program called Color Snap where you can upload a photo of the art you want to use and it will pull leading colors in it to create a color pallette. I suggest you have 5 lead colors (not including neutrals: white, black, grey, beige) to create your color pallete.  

urban dream photo color pallete

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Is your wall color the right color?

Home decor is often viewed as simply a matter of aesthetics -- what looks attractive. But proponents of color psychology believe that the colors you use to decorate your home can have a profound effect on the emotional well-being of you and your family.

"Color is a universal, nonverbal language, and we all intuitively know how to speak it," says Leslie Harrington, a color consultant in Old Greenwich, Conn. and a noted expert on the use of color in residential and industrial decor. "What color you paint your walls isn't just a matter of aesthetics. It's a tool that can be leveraged to affect emotions and behavior."

If you like the idea of using color to create an emotionally healthy home, color consultants say you should first consider the primary function of each room. Next, pick a predominant color. Although it can't be proven scientifically, color consultants say some hues work better than others at encouraging certain activities. Need ideas? Here's a room-by-room rundown of the colors believed to work best in each of the most important rooms of your home, and the moods they create.

Living room and foyer paint colors. Warm tones like reds, yellows, and oranges, and earth tones like brown and beige often work well in both the living room and foyer, because they're though to stimulate conversation. "These are colors that encourage people to sit around and talk," says Kate Smith, a color consultant in Lorton, Va. "You feel the warmth, the connection with other people."

Kitchen paint colors. Color consultants say that if you have fond memories of spending time in the kitchen when you were a kid, it might make sense to recreate the color scheme in your grown-up kitchen. "If you grew up in a blue-and-white kitchen and have great memories, blue and white may be the best colors for you and your family," says Smith.

If there's no particular paint scheme you remember fondly, reds and yellows can be great colors in the kitchen as well as in the living room and foyer. But watch out if you're watching your weight: in addition to stimulating conversation, color consultants say that red may prompt you to eat more, if only subtly. "If you're on a diet, you might want to keep red out of the kitchen," Harrington says, adding that the restaurant industry has long recognized the appetite-stimulating power of red decor.

Dining room paint colors. Because it's stimulating, red decor can be great for a formal dining room. In addition to encouraging conversation, it whets the appetites of your guests. "If your dining room is red, people may think you are a better cook," says Harrington.

Bedroom paint colors. The bedroom is where you go to relax and reconnect with your partner. Cool colors -- blues, greens and lavenders -- can be great choices here, because they are thought to have a calming effect. The darker the hue, the more pronounced the effect is believed to be. "Reds tend to increase blood pressure and heart rateand stimulate activity," says Harrington. "Blue does just the opposite. That's why we think of it as calming."

What if your teenager has a few ideas about how to paint his or her bedroom? In the name of family harmony, it probably makes sense to let your teen pick the paint -- within reason. Harrington says she let her own daughter pick a wild paint scheme for her room -- with the proviso that her daughter would repaint it white when she moved out.

Bathroom paint colors. Whites and warm colors have always been popular choices for bathrooms, in large part because they connote cleanliness and purity. But nowadays the bathroom is used not just as a place to wash up, but also as a private retreat for relaxation and rejuvenation. Says Harrington: "Most people feel comfortable with blues and greens and turquoises because these colors give a sense of being clean and fresh -- and calm."

But spa colors in the bathroom make sense only if they flatter you. "When you look in the bathroom mirror, you want to look great," says Smith. "If you would never wear a particular color, don't paint your bathroom that color. That's a recipe for disaster."

Workout room paint colors. "Reds and oranges can help you move," says Harrington. "But they can also make you feel hot." For this reason, blues and greens may be better choices here. Harrington says that yellow-greens and blue-greens may be the best choices because, in terms of color psychology, they're "happier."

Home office paint colors. The name of the game here is productivity: the faster you complete work-related tasks, the more time you'll have to spend enjoying family and friends. And color consultants agree that green can be a great choice for a home office. "Green is the color of concentration," says Harrington. "It's one of the best colors to be surrounded by for long periods of time."

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