DON’T UNDERESTIMATE THE POWER OF YOUR OWN WEBSITE
Don’t underestimate the power of your own website. Every reputable business you know of has its own website – and vacation rentals shouldn’t be any different. Besides listing on Online Travel Agencies (OTA’s) like Airbnb, having your own website provides travelers with a place to book directly with you – saving you both money on commissions that OTA’s would charge you if your guest were to book through their website instead.
Plus your website is the one advertising space you are completely in control of. For instance, if you were to solely rely on the bookings you got from OTA website’s, and they were to change their rules or policies, your listing might be pushed out of view of potential guests, or even worse, be removed completely! Why? Because they own their website and can whatever they like with it. This is why you want to host your own website in addition to OTA websites, so you are in control. You show your potential guests only what you want them to see, and everything you want them to see.
In addition, You can share testimonials, social media account information, more information about you, your property, or the area. This is the space where you can share any additional information not listed on the OTA websites. Having this information in addition to a personalized website also helps legitimize you as a business.
There are three most important elements of a vacation rental website:
1. High-quality Professional photographs.
2. A captivating description of the property and the area.
3. Legitimate Positive Reviews or Testimonials of past guests.