Is your Vacation Rental Hotel Quality?

Is your vacation rental hotel quality.jpg

As you may (or may not) know, there are several known classifications for hotels. You may be thinking, “So?” Well if you own a vacation rental, you are competing with the hotels in your area. Though the motivation for someone to book a vacation rental is very different from those who book hotel rooms, none the less, they will most likely be looking at all their options before booking. So, with this in mind, you should consider what category your vacation rental falls under. For example Smith Travel Research (STR) has a “chain scale” where they break down hotel brands into several different tiers, based on their Average Daily Rate (ADR).

  • Economy

  • Midscale

  • Upper Midscale

  • Upscale

  • Upper Upscale

  • Luxury

Specifically, they state

Brands/Chains are slotted by Chain Scale based on the previous year’s annual system wide (global) Average Daily Rate. Rate ranges defining each Chain Scale are determined by STR. The STR Chain Scales – North America and Caribbean is a subsetof the larger Global Chain Scale list. Brand Chain Scale pairings are consistent with each list. Brands listed above are located in U.S., Mexico, Caribbean and Canada. If you have any questions about the Chain Scales, please email support@str.com. Copyright 2016. STR, Inc. Publishing or reproducing this information is strictly prohibited. www.str.com +1 (615) 824 8664. Last updated May 2016.

Luxury –

Luxury lodging has the following features:

  • Very high reputation and quality

  • Prime locations

  • Distinguished architecture, artwork and design (sometimes they are historic structures)

  • Superior service and staff

  • Numerous and luxurious facilities and amenities

  • Fine dining and 24–hour room service

  • Spacious, beautifully furnished rooms

  • Superior linens, finishes and materials

Upper Upscale –

Upper Upscale lodging has the following features:

  • Well–known, high–quality brands

  • Very convenient, often strategic locations

  • Attractive architecture, artwork, and sometimes dramatic design

  • Very professional service and staff

  • Many amenities and facilities

  • Quality dining

  • Large, comfortable rooms with top of the line furnishings

  • High–quality linens, finishes and materials

Upscale –

Clients can expect the following from Upscale lodging:

  • Very good quality and value

  • Convenient locations

  • Pleasant, often homelike or stylish architecture

  • Friendly and attentive staff

  • Good range of amenities and facilities

  • Pleasant dining in and/or near the hotel

  • Standard–sized, comfortable rooms

  • Quality linens and materials

Upper Midscale –

Upper Midscale lodging has the following features:

  • Simple, pleasant accomodations

  • Very good value

  • Convenient, often roadside or suburban locations

  • Simple, nice appearance, frequently with similar look and design for most properties

  • Helpful staff

  • Limited range of amenities and facilities

  • Dining usually limited, but often convenient to family dining and fast food

  • Standard–sized, nice rooms; but all–suite lodging in this category is spacious

  • Good linens and materials

Midscale –

The features of Midscale lodging are:

  • Simple, low–priced

  • Basic, sometimes older properties; often two– or three–story buildings

  • Adequately staffed

  • Few amenities, facilities and extras

  • Limited dining, perhaps simple breakfast included; family dining and fast food nearby

  • Adequate–sized rooms, with modest materials and furnishings, and average–quality linens

Economy –

Here’s what clients can expect from Economy lodging:

  • Simple, clean, no–frill, low–priced

  • Limited staff and hours

  • Basic amenities and facilities

  • Rarely have on–site dining; some nearby

  • Very modest–sized rooms, with basic materials and linens

Comparing brands and chains

Here are a few examples of some of the hotel chains you may know, and what category they fall under.

Best Western: 

  • Upscale – Best Western Premier

  • Upper Midscale – Best Western Plus

  • Midscale – Best Western

Choice: 

  • Upscale – Ascend, Cambria Suites

  • Upper Midscale – Clarion, Comfort Inn, Comfort Suites

  • Midscale – Mainstay Suites, Quality Inn, Sleep Inn

  • Economy – Econo Lodge, Rodeway Inn, Suburban Extended Stay

Club Carlson: 

  • Upper Upscale -Radisson Blu (don’t ask me though)

  • Upscale – Radisson

  • Upper Midscale – Park Inn, Country Inn and Suites

Hilton: 

  • Luxury – Conrad, Waldorf Astoria

  • Upper Upscale – Curio, Hilton, Embassy Suites

  • Upscale – Doubletree, Homewood Suites

  • Upper Midscale – Hampton Inn

Hyatt: 

IHG: 

  • Luxury – Intercontinental

  • Upper Upscale – Kimpton,

  • Upscale – Staybridge Suites, Hotel Indigo, EVEN, Crowne Plaza

  • Upper Midscale – Holiday Inn, Holiday Inn Express

  • Midscale – Candlewood Suites

Marriott: 

  • Luxury – Ritz-Carlton, JW Marriott

  • Upper Upscale – Marriott, Delta

  • Upscale – AC Hotels, Springhill Suites, Residence Inn, Courtyard by Marriott

  • Upper Midscale – Fairfield Inn, TownePlace Suites

Starwood: 

  • Luxury – W Hotel, Luxury Collection, St. Regis,

  • Upper Upscale – Le Meridien, Sheraton, Westin, Tribute Portfolio

  • Upscale – Aloft, Four Points, element

Wyndham: 

  • Upper Upscale – Wyndham, Dolce

  • Upper Midscale – Wyndham Garden, Tryp by Wyndham

  • Midscale – Wingate by Wyndham, Hawthorn Suites, Ramada, Baymont Inn and Suites

  • Economy – Microtel, Days Inn, Super 8, Howard Johnson, Travelodge, Knights Inn

For a couple of non-chain hotel brands, La Quinta is listed as Midscale while Drury Inn and Suites is listed as Upper Midscale.

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